EMBA Creative Leadership detailed information

A 2-year, international EMBA program for executives, managers on the strategic level, business development managers, HR-managers, and specialists in the private and public sector. The international EMBA program specializes in connecting top leadership skills and the latest knowledge of creativity that enhance competitiveness of the organization. Contributors to the program include IMD Orchestrating Winning Performance Program; Center for Open Innovation, UC Berkeley; Professor Dave Ulrich, University of Michigan.

Time and place: The program will start March 14, 2012, JTO Aavaranta, Österbyntie 617, Kirkkonummi.

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EMBA Creative Leadership in a Nutshell

The culture of innovation stems from the strategy of the company. Additionally, companies need to establish the right processes, a focused human resource strategy and an inspiring spirit in the working community to support creativity and innovation. Creative leadership is required to combine these elements.

The new 2-year, international EMBA program specializes in connecting top leadership skills and the latest knowledge in creativity to enhance the competitiveness of the organization. The program will utilize the latest global HR, innovation and leadership models.

The learning methods of this program are interactive and put theories into practice. EMBA Creative Leadership consists of flexible learning modules, enabling companies of all sizes and fully-employed individuals to participate in this top program.

What makes EMBA Creative Leadership different?

EMBA Creative Leadership has a direct link with industry and business life. It offers more than just theory: you will take the latest knowledge into your organization and put it to work!

The focus of the program is on leading creative processes in service innovation, more specifically on how to design innovative service concepts by combining inspiring leadership, enriching the working community and employing effective commercialization and branding.

The program will be carried out in cooperation with international collaborators and contributors, including the IMD Orchestrating Winning Performance Program and UC Berkeley, Center for Open Innovation.

Feedback from EMBA Creative Leadership

"The first year gave me a versatile up-to-date perspective and practical tools to understand how to run a business in a current, chaotic environment. I found new ideas  and utilized this knowledge in my daily work. One big part of my learning was my own active participation in all those intensive and eager discussions in which we shared our own experiences with the lecturers and participants. That was truly fruitful but also fun!        

I am very interested in finding inspiration and ideas, and also in how to operate and lead a service business in a global environment in the future. These are the cornerstones for the best possible combination of great customer experiences and new business models."

Pia Sarnala-Kallio, Vice President  
Project Centre of Excellence, Nordea

“Creating innovative services in collaboration with customers, commercialization and selling services to international clients, and leading virtual and off-shore service teams is a major part of my work. The second part of JTO’s program seems to focus well on my personal needs of further education. Experiences from the first part of the program were excellent. Inspiring lectures and the group work with great and challenging discussions with other participants taught me a lot and gave me new angles on business.”

Anssi Koivuniemi, Business Manager
Arc Technology Ltd

Benefit for participants

How will your organization benefit from the EMBA program? 

The EMBA Creative Leadership program will

• prepare you to lead creative and innovative processes
• equip you with top leadership skills and the latest knowledge on creativity  
• facilitate your growth as a leader
• give you access to learning from world-renowned experts
• provide you with coaching by professional coaches    
• offer you stimulating study tours
• give you a co-certificate from IMD
  

How will your organization benefit from the EMBA program?

The EMBA Creative Leadership program will

• increase competitiveness
• help create business from new ideas
• improve strategic planning and implementation
• enhance  the potential for profitability and efficiency
• boost the creative atmosphere
• enlarge the leadership talent pool
• develop national and international networks

EMBA Creative Leadership and International Cooperation

• IMD: co-certificate from IMD
• Dave Ulrich, Professor, Ross School of Business, University of Michigan
• Henry Chesbrough, Executive Director, Center for Open Innovation, UC Berkeley, Haas School of Business
• Nigel Holden, Professor, Leeds University Business School, Centre for International Business
  

Target Audience of the Program

• The EMBA is suited for companies in commercial, service and design fields as well as manufacturing industries aiming at creating new service-focused concepts in the private and public sector in Finnish or international companies/organizations.
• The EMBA is geared toward executives, managers on a strategic level, business development managers, HR managers or specialists.

Architecture of the Program: integrate with your work

• 2-year program with 17 modules
• Face-to-face, mostly 3-day modules every six weeks, taught in Finnish and English
• 1-week study tour abroad: visits to exclusive businesses in Silicon Valley
• 1-week attendance at IMD
• Take-home assignments: preparatory assignments and practical application
• Strategy-based project at the end of the first year
• Final thesis /project at the end of the second year
• Structure designed to suit fully-employed participants who have a life
• The contents and assignments support learning at work 
• Flexibility: t he first year can be taken as an independent unit and the second year added on later
  

Year One: General Management with emphasis on Strategy

Year Two: Specialization in Creative Business Process

Management Research & Writing

EMBA MODULES

Strategic Management

The goal of the module is to gain an overall picture of strategic management. Participants will learn to recognize strategic management theories and how to use strategic tools properly. The focus of the module is on building each participant’ s mindset regarding the strategy of their own organization and on executing a strategy in the organization.  Strategic Management acts as an integral element throughout the whole program.

Introduction to Economics and Finance

Completion of this module signifies an ability to understand the meaning and importance of economic factors and how they contribute to success of the organization. Participants will learn the connection between organizational processes and the performance of the organization. Participants will be able to use and put into action financial and accounting information in planning, decision-making and management. Participants will improve their business economics intelligence by strengthening their ability to understand and deal with financial information and enhance, practice and test what they have learned concerning strategy, HRM, marketing and leadership and management.

Macroeconomics for Executives

This module deals with the momentum and trends in the economy as a whole. We put particular emphasis on the study of national income, price determination, economic performance measures and growth. Participants will learn the connections between national and international macroeconomic success factors. Participants will be able to understand the importance and links between fiscal and monetary policy. Participants will improve their understanding of the interdependence between monetary theory, industrial organization, financial policy, labour economics and the international economy.

Marketing Management and Sales

The first goal of the Marketing Management and Sales module is to increase participants’ overall understanding of the most important theories and tested practices in modern marketing. The second goal is to learn sales leadership skills, gain insights and practical tools in sales and working with customers, and to attain a sales spirit.  The approach is strategy-based, concentrating on  reaching the company's strategic goals as well as being customer-centric, emphasizing   value added to the customer and co-creation with the customer.

Leadership

The goal of the module is to facilitate growth as a person and to help each participant understand the connection between personal maturity and the role of leader. The development process is based on participants’ personal experiences and the reflections on the reality of participants’ work environment.  Participants will create a development plan for themselves on the basis of a 360-degree evaluation. Participants will also practice leadership skills in cases that simulate real-life situations.

Knowledge Management and Innovation

The module is designed to increase participants’ understanding and ability to develop knowledge and intellectual capital in an organization, and their ability to manage the essential knowledge processes, including resourcing, competence management, recognizing tacit knowledge, and knowledge storing and sharing. In addition, the module focuses on how to enhance creativity, innovation and product development processes, and how to link the innovation process to marketing and branding.

Strategic Human Resources Management

The module is designed to increase participants´ understanding of how to develop an HRM strategy linked to the company’s strategy, how to understand and utilize HRM processes in management, how to reward and motivate personnel, and how to apply labor law in order to promote the organization´s success and employees´ wellbeing. The course will provide a holistic overview of HRM strategy and its processes and help participants to clarify their own HRM strategy as a part of the organization’s strategy and will introduce the principles of HR issues in global operations.

Cross-cultural Management & Corporate Responsibility

The goal of the module is to gain knowledge, skills and attitudes to help participants function in cross-cultural organizational settings and global work environments. The focus is on global leadership challenges and strategies as well as on cross-cultural competencies. In the module, participants will also develop skills to identify the demands of the various stakeholders of the company and to learn to integrate these demands into business practices in a competitive way, and to evaluate the economic, social and ecological impacts of the business.

Study Tour Abroad

The goal of the study tour is to link the learning of the EMBA program with real cases, benchmark and learn in an authentic setting in different types of companies. The program will focus on visits to businesses; in addition, participants will participate in a classroom session at a partner university. The module contains a session on presentation skills with participants presenting their project work, which will be evaluated by a local faculty. The tour will provide cross-cultural experiences, help build international networks, and open access to world-class companies.

Innovation and Creative Leadership  

Constant innovation is necessary for business success. The module introduces the concept of open innovation. The principles and opportunities of creativity and innovation will be explored in the participants’ organizations through a workshop model. Participants will perform an innovators’ DNA test to explore their own level of innovativeness and creativity and design a development plan to boost the creativity of participants and participating organizations. 

Process and Project Management

The main goals of the module are to understand the organization's business processes and the role of functional processes in achieving the organization's goals and targets. The focus will be on identifying the core processes and defining the knowledge and information needed in them. The module emphasizes managing creative processes from collaborative idea generation, combining complementary ideas, testing and developing to implementing the innovation. Functional project management with planning, organizing and managing resources, and team dynamics will be explored.

Organizational Renewal

All organizations must continually renew to survive and thrive.  The overall goal of this module is to help participants learn how to help their organizations renew.  This module is divided into three parts:  [1] individual ability (talent).  We will talk about how to define, invest in, and improve talent to help the organization succeed.   [2] organizational capability (culture).  We will talk about the processes of performing organizational audits and diagnosis to build the right organization for the future, and [3] leadership.  We will review the latest trends in leadership and how leaders can build sustainability through their actions.   The overall module will include discussion, problem-solving exercises, cases, and application.   Participants will leave with the ability to diagnose individual, organizational, and leadership requirements for success as well as specific tools for investing in these areas.

Accounting and Business Intelligence

The contents of this module concentrate on understanding the importance of getting up-to-date financial and accounting information on various aspects of a business. Making sound decisions based on accurate and current business and financial information demands not only good intuition. Business Intelligence (BI) means applications and technologies for gathering, storing, and analyzing data to help the organization react and preact faster when needed. Participants will improve their skills by realizing the importance of Business Intelligence and analyzing the information and systems needed for an intelligent accounting system.

OWP Orchestrating Winning Performance  

Leading organizations means orchestrating complex resource networks to create sustainable advantage. OWP is a transformational experience that will help managers and leadership perform in a difficult and changing environment. The program will challenge existing beliefs and point the way to the future. It will help understand key growth and impact drivers and provide guidance in harnessing complexity to the advantage of your company.  Participants in the program will learn from other leaders and peers, build networks, lead change, and take action after the program.

Leading in Uncertainty & Leading Global Networks 

Participants will explore their own cognitive frameworks and understand how they perceive themselves as leaders. They will understand their fixed and typical ways of thinking and behaving which help and hinder their ability to lead in a complex world where change is an accepted way of life. They will also learn what their own values and principles are in times of uncertainly and increasing chaos. The intention will be for participants to leave the course having gained a range of new ideas and understanding that opened up the space and ability of each of them to experience significant personal and leadership transformation. The second part of the module will focus on the ability to create, maintain and function efficiently in global networks and the capability to lead complex networks in an international environment.

Investments and Finance

This module is about analyzing, discussing, making proposals and decisions regarding investments and innovation projects and financing them in a real game simulation environment. The goals for this module are to gain a deeper understanding about making investment proposals and analyzing profitability, to learn how to lead a dialogue on investment proposal presentations, to identify the links between investments and financing, and to concretize the challenges of financial planning. The questions to be answered are as follows:

What kind of investments or divestments do we need and why?
What criteria do we have for making investments?
What kind of procedure and reasoning do we require to make an investment decision?
What kind of financial resources do we have and how will we finance the investment?

Global Marketing and Branding

It is critical for companies to differentiate themselves from their competitors and to build a clear brand. The module will first discuss marketing and branding of new business concepts, the i mages companies convey, and customer opinion of a company in relation to its competitors. The current market requires an ability to serve customers globally. The module will secondly explore the dynamics of marketing on a world-wide scale. The module will focus on the needs and ways to be globally competitive and on awareness of global market opportunities.

Prerequisites for participation 

• Minimum five years of experience in management or specialist assignments
• Bachelor-level degree or equivalent
• Proficiency in English
• Completion of application documents

Contact information

Timing

Fee

1st Year: The program fee 9700 € + VAT includes tuition and teaching materials (except for books). There is an additional fee for the study tour abroad as well as for the services (lunch, dinner and possible accommodation) at JTO.

2nd Year: The program fee 16 300 € + VAT includes tuition and teaching materials (except for books). There is an additional fee for the week in Switzerland as well as for the services (lunch, dinner and possible accommodation) at JTO. 

Download the EMBA brochure: EMBAesite.pdf (129 kt )

Please contact Pini Kemppainen for more information 010 7555 225.